VISUAL IDENTITYVisual aspect of Branding: Image Materials | Marketing elements
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The visual identity of a company is built by visual elements that represent a business and it’s synthesized into an Image Manual consisting of:
- Visual signature: logo and mark
- Visual design: website and social media
- Personalized documentation: header, footer, visit cards, e-mail signature
- CDs and presentation maps
- Resolutions on how to use and develop visual elements of a brand